‘Engagement’ is the current name of the game. In Education, for example, students need to be fully engaged, and research staff need to be engaging with the wider community. Excellent. It’s common sense, but useful to highlight such needs and to commit to satisfying them. But . . .
From my observations, engagement is in danger of becoming just the latest in-thing that achieves very little. Why? Largely because it will be treated as the latest flavour of the month, in a short-term programme with a well-meaning intent and appealing words . . . but without really understanding what’s actually required.