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Face it. You’re SLAMMED! Running your business and trying to work ON your business in your “spare” time… Yeah. Right.
Hey, I feel your pain. As a fellow solopreneur, I understand just how challenging it is to find the time, tools and tactics to get the right things done.
A recent article providing “tips” for entrepreneurs really galled me. You can read it here if you want to, but I decided to balance the scale with the top tips I learned over 25 years of running my small business:
This is the Core Benefit that they pay for. Here’s a simple formula that transforms your communication. Use this structure for EVERYTHING and you’ll see an immediate light bulb go off when you speak.
I help THIS KIND OF PERSON achieve/deliver/get THIS KIND OF RESULT, even if THEY HAVE THIS SORT OF PROBLEM.
Here’s the phrase I use: I help (entrepreneurs and small business owners) (clearly differentiate their businesses,) even if (they are in a heavily competitive industry.)
It will take a bit of practice, but take the time to come up with 5-10 variations. Test them with friends and clients to pick the one that gets the best response.
Yes, you’re a small business. You might not have any employees. Freelancers are a great way to go.
Break each project you’re working on into a list of the steps involved. Let’s pretend that you want to promote an event that you’re going to do in two months. Here are some of the tasks you’ll need to accomplish before you can start the promotion:
All of these tasks can be given to a freelancer to do 90% of the heavy lifting. You need to provide very clear instructions regarding your needs and priorities, which will help you organize your thoughts so you have a more powerful event. You’ll get to edit and refine whatever is provided, which is always much easier than starting from scratch.
Jump start your success by outsourcing tasks to others and documenting everything you do. Not only will you get more done, you’ll also be more effective!
There’s far more going well each day than the stuff that’s not working yet. Unfortunately, business owners are compelled to focus on all the things that aren’t working quite right yet.
Take at least 10 minutes every day to write down what went well. Note your intentions for the day and what happened. You’ll discover things like:
Business isn’t supposed to be easy – it’s supposed to be INTERESTING! All those challenges that come up every day are opportunities for you to use your skills and gifts to flex and grow, adapting to whatever happens while noticing the blessings embedded within.
You are stronger than you know.
You are urgently needed by your ideal clients.
You have everything you need right now to take the next step. Pick a tip and get going!
Article by Elaine Starling, Faculty Member here at the BodyMind Institute
Elaine's Accelerated Learning Institute E-Course offered here at the BodyMind Institute:
Elaine Starling is the author of “Why 5% Succeed: The 5 Principles of Predictable Profit” and the host of the “Why 5% Succeed” show and podcast. Elaine is an acknowledged thought leader and marketing master, generating over $100 million for her clients by creating innovative programs that increase participation, process improvement, positioning and profit. Elaine serves on the Board of Directors for Women Impacting Public Policy, a bi-partisan organization representing 70 professional women’s organizations and over 8.3 million women business owners. Elaine also serves on the Advisory Board for Enterprising Women, an organization supporting women entrepreneurs around the world.
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