3 Tips That Help Entrepreneurs Thrive

Average Reading Time: 3 minutes and 42 seconds

Entrepreneurs, here are three top tips to help you get more done faster:

Face it. You’re SLAMMED! Running your business and trying to work ON your business in your “spare” time… Yeah. Right.

Hey, I feel your pain. As a fellow solopreneur, I understand just how challenging it is to find the time, tools and tactics to get the right things done.

A recent article providing “tips” for entrepreneurs really galled me. You can read it here if you want to, but I decided to balance the scale with the top tips I learned over 25 years of running my small business:

Tip 1: The ultimate outcome your ideal client experiences when they work with you is the focus of every communication.

This is the Core Benefit that they pay for. Here’s a simple formula that transforms your communication. Use this structure for EVERYTHING and you’ll see an immediate light bulb go off when you speak.

I help THIS KIND OF PERSON achieve/deliver/get THIS KIND OF RESULT, even if THEY HAVE THIS SORT OF PROBLEM.

Here’s the phrase I use: I help (entrepreneurs and small business owners) (clearly differentiate their businesses,) even if (they are in a heavily competitive industry.)

It will take a bit of practice, but take the time to come up with 5-10 variations. Test them with friends and clients to pick the one that gets the best response.

Tip 2: Delegate!

Yes, you’re a small business. You might not have any employees. Freelancers are a great way to go.

Break each project you’re working on into a list of the steps involved. Let’s pretend that you want to promote an event that you’re going to do in two months. Here are some of the tasks you’ll need to accomplish before you can start the promotion:

  • Write the topic copy and benefits to explain why someone might want to attend your live event or webinar.
  • Identify compelling images for your promotion pieces: emails, online ads, offline ads, web site banners, physical signage.
  • Create all the promotion pieces listed above.
  • Secure email lists to supplement your own list.